08 Weeks of structured development
Production is not personality.
It is a practice.
Agent Production Academy is an intensive eight-week training, assessment, and development program for real estate agents ready to build the habits, skills, systems, and accountability behind consistent production.
The next cohort begins August 24th, 2026. Applications are reviewed for fit, commitment, and readiness to participate.
01 What APA is
08 weeks
Structured development,
live practice, and feedback.
A program for agents who are ready to execute—not just consume content.
APA helps real estate agents build productive daily habits, organize and work a usable database, improve their conversations, and create a measurable pipeline through systems rather than guesswork.
02 Who it is for
Built for the agent you are now—and the professional you intend to become.
APA holds a high standard without narrowing the door to one stage of an agent’s career.
01
New agents
You are ready to build your business but need a clear starting point. You want practical skills, productive habits, and a step-by-step structure that will help you confidently turn what you learned in real estate school into real conversations, appointments, and clients.
02
Growing Agents
You are producing, but your results are inconsistent. You need stronger conversion skills, a better follow-up rhythm, and a more predictable pipeline so you can stop relying on occasional bursts of activity to generate business.
03
Experienced Agents
You have already built a business, but you know parts of it could be stronger. You want to identify the habits, systems, or skill gaps limiting your growth, sharpen the fundamentals, and create more consistency without starting over.
04
Team Leaders & Future Leaders
You are ready to become a stronger leader—whether you currently lead others or are preparing for that next step. You want to improve how you communicate, coach, create accountability, and model the productive habits you expect from the people around you.
03 Active by design
Learn it live. Practice it in the field.
Participants are coached, challenged, and evaluated through the conversations, systems, and activity standards that make a real estate business move. Every week ties a skill to practical implementation.
Productive daily habits and visible accountability
An organized database and structured follow-up system
Conversations that lead to buyer and seller consultations
A higher standard for the complete client experience
Live via Zoom, Monday–Thursday, 12:00–2:00 PM ET
01 THE CURRICULUM
08
Live Weeks
Structured development,
live practice, and feedback.
Eight weeks.
A repeatable operating system.
Every week builds on the one before it, turning foundational skills into repeatable activities agents can measure, practice, and improve.
What is Agent Production Academy?
Set expectations, establish daily habits, define your sphere conversations, and build the accountability rhythm that supports production.
Track What Matters
Measure the activities that move your business. Identify pipeline gaps, reverse-engineer goals, and use a scorecard to build consistency through systems.
Deepen the Relationship
Strengthen your sphere conversations, partnerships, events, and referral network so opportunity has a place to grow. Measure the activities that move your business. Identify pipeline gaps, reverse-engineer goals, and use a scorecard to build consistency through systems.
Say It Right
Practice communication, scripting, objection handling, confidence building, and real-world role play until the right conversations feel natural.
Prospect Like a Pro
Create a repeatable prospecting rhythm across open houses, outreach, lead generation, and opportunity creation.
Convert the Buyer
Run the five-step buyer consultation, build follow-up systems, navigate offer conversations, and handle buyer objections with intent.
Win the Listing
Build listing-consultation confidence through pricing strategy, seller communication, presentation skills, and objection handling.
Deliver the Experience
Learn what happens after an agent is hired: contract-to-close, communication milestones, expectation management, referrals, and world-class client care.
08 measurable progress
Measurable Work. Measurable Progress.
APA is built around measurable activities participants can control, track, practice, and improve.
250
complete contact records organized in your database
10
professional buyer or seller consultations completed
4
signed buyer or seller agreements as a concrete production target
Also built into the program
Consistent daily activity habits - structured pipeline growth - predictable production systems - confidence navigating every stage of a contract
03 beyond the appointment
Build the skill to earn the business and deliver an experience worth referring.
From the first conversation and client consultation through contract-to-close, APA helps agents build confidence, communicate professionally, and deliver an experience clients will want to refer.
APA is Built for Participation
APA is not a watch-when-you-can course. Participants attend live, practice in real time, complete assignments, track their activity, and apply the work in the field.
Live Monday–Thursday attendance
12:00–2:00 PM ET via Zoom
Camera on and fully engaged
Role-play and live practice
Activity tracking and assignments
Accountability to measurable standards
03 HIGH STANDaRd, HUMAN COACHING
Learn from leaders who know what production requires.
APA combines direct coaching, live practice, measurable activity, and honest feedback from leaders who have built and led productive real estate businesses.
Erin Anderson
Top-Producing Agent. Growth Leader. Business Builder.
Erin Anderson is a top-producing real estate agent, business builder, and growth leader who has closed 257 deals since entering production in 2020. Drawing on her experience in both operations and sales, Erin helps agents turn ambitious goals into purposeful systems, focused activities, and measurable results.
Role in APA
Lead Instructor & Director of Growth and Sales
Coaching Approach
Erin breaks complex strategies into purposeful, actionable, and efficient steps agents can immediately apply to their businesses.
Matthew Miale
Entrepreneur. Real Estate Leader. Speaker.
20+ Years in Real Estate | Leader of One of New England’s Top-Producing Real Estate Teams
Matt Miale is an entrepreneur, speaker, and real estate leader who has spent more than two decades building productive agents, strong leaders, and scalable businesses. As the founder of Agent Production Academy, Matt helps agents understand the mindset, habits, and purpose behind consistent production.
Role in APA
Founder & Leadership Instructor
Coaching Approach
Matt brings simplicity to the hard things, helping agents connect what they do each day to why it matters—and build the habits required to create meaningful, lasting success.
08 next cohort
Raise your hand for a more productive real estate business.
Applications are reviewed for fit, commitment, and readiness to participate. The next APA cohort begin August 24th, 2026
Apply to APA
A submission begins APA’s fit process. It does not guarantee acceptance.
Frequently Asked Questions
APA is built around measurable activities participants can control, track, practice, and improve.
What is Agent Production Academy?
Agent Production Academy (APA) is an intensive eight-week training, assessment, and development program for real estate agents. Through live instruction, skill practice, accountability, and measurable activity, participants build the habits, systems, and confidence behind consistent production.
Who is APA for?
APA is designed for agents at multiple stages of their careers:
- New agents who need a clear foundation
- Growing agents whose production is inconsistent
- Experienced agents who want to strengthen their skills and systems
- Team leaders and future leaders who want to improve their communication, accountability, and leadership
You do not need to be brand-new to benefit from APA.
When and where are APA sessions held?
APA sessions are held live via Zoom, Monday through Thursday from 12:00–2:00 PM Eastern Time.
Participants should join from a quiet, settled location with their cameras on and be prepared to participate fully. APA is not designed to be completed while driving, walking, or multitasking. There is a strong chance you WILL be called on and you WILL be expected to participate.
Is APA self-paced?
No. APA is a live, highly interactive program—not a watch-when-you-can course.
Participants attend live sessions, practice scripts and conversations, complete assignments, track their activity, and apply what they learn in the field throughout the program.
What will I learn during APA?
During the eight-week program, participants work on the foundational skills and systems required to build a productive real estate business, including:
- Creating productive daily habits
- Building and organizing a usable database
- Tracking activity and understanding key business metrics
- Strengthening relationships and generating referrals
- Improving real estate conversations and objection handling
- Creating consistent prospecting opportunities
- Conducting professional buyer and seller consultations
- Managing the client experience from contract to close
What is expected of APA participants?
APA requires active participation and a willingness to be coached, challenged, and held accountable. Participants are expected to:
- Attend live sessions consistently
- Keep their cameras on and participate fully
- Complete assignments and activity tracking
- Practice scripts, role-play, and apply feedback
- Take action outside of class
- Work toward the program’s measurable activity standards
APA provides the structure, coaching, and tools—but each participant is responsible for doing the work.
What goals will I work toward during the program?
Participants will work toward the following measurable standards:
- 250 complete contacts entered by the end of Week 2
- 10 appointments booked during the program
- Four signed buyer or seller agreements during the program
These are activity and production targets—not guaranteed outcomes. Results depend on each participant’s effort, execution, and consistency.
Do I need a specific brokerage or team?
No. APA is designed to help committed real estate professionals develop the habits and skills behind consistent production, regardless of brokerage or team affiliation.
How much does APA cost?
There is currently no tuition required for the upcoming APA cohort. However, participation requires a significant commitment of time, activity, and engagement. Future cohorts may require a program investment.
Does applying guarantee acceptance?
No. Submitting an application raises your hand to be considered for APA, but it does not guarantee acceptance.
Applications are reviewed for fit, commitment, availability, and readiness to participate fully in the program.
What happens after I apply?
After submitting your application:
- The APA team will review your information.
- You may be contacted for a brief conversation or additional details.
- Selected applicants will receive enrollment instructions and the required participation agreement.
- Once all enrollment steps are complete, your place in the cohort will be confirmed.
How do I apply?
Click the Apply to APA button and complete the application. Tell us where you are in your real estate career, what you want to improve, and why you are ready to commit to the program.
